Thursday, February 17, 2011

Topic

When choosing my topic I had a hard time choosing between two topics. I wanted to do either market research or sports marketing. I think I am going to choose sports marketing and then look at the market research they do for it, or just how market research helps product promotion. Questions I would like to find during my during would be what makes people want things, or want to go to a sporting event. What keeps peoples attention and what keeps them entertained while at sporting events. Also what people look for in the people who play sports. Since I was a junior in high school I knew I wanted to do some kind of marketing, then my senior year I took a sports and entertainment marketing class. We learned about a lot of different things. My true interest is to do market research for from kind of sporting league. So far I have found what you have to keep in mind when it comes to doing research. There are ethical standards and laws that have to be followed when conducting research. I find searching for what drives people to want certain things interesting. I also read about how surveys are also good for when attempting to promote a product. I am excited to researchmore about the topic I have chosen.

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