1. The question for my final research paper is going to be how has sports marketing online become more beneficial to companies and more effective then marketing sports through television ads?

2.Everywhere we look today we see marketing ads. Most people do not realize how much they are being exposed to these ads. Each day more people are using the internet, which is why online marketing has become popular, and in some cases is the main form of marketing for most companies. Marketing online can generate a lot of revenue for companies. Sports are very important to many people, and it is one of the top things that are being marketed. Now with people having more access to the internet today sports companies have put the main form of their marketing online, with the increase of users on the internet, marketing sports online is becoming more effective than the old form of marketing sports on television.

3.What I currently know about this topic is that in the mid 60's it would only take about 3 ads to be shown to get a woman's attention all day, now today it would take 97 thirty second commercials to get a product known, which I learned in the documentary “The Selling Game.” Also with other research I have done I have found of how the number of people using the internet has grown do the how easy it is now to access the internet. There was a magazine article I read 'Big Games Flowing in Streams' which said 89 million people in the Untied States visited sports websites each month. People are checking scores online more, rather than waiting for them to be on the TV. People also are starting to watch games online and videos and listen to podcasts. If people can not access tv, they can go online which benefits the sports companies. With more interaction the more the people go and view sports sites which means the more companies ads are being marketing, which shows online marketing is working very well.
4.What I still am trying to find out if more information to help me support online marketing is effective. I know I have found out a lot of information on it already, but I still would like to research some more of it to get more points I can make. I want to find out more on what sports companies do to get the attention of their sports fans online.
5.I have used EBSCOhost to find some of my information. I was watching television the one night and came across a documentary on marketing online. I searched google books also and came across a sports marketing book, and it has a whole chapter dedicated to online marketing. A website I found that has an article about sports marketing was very interesting as well, I know with all the sources I have found so far I will be able to take them and use them towards my paper.